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The Argentinean jewelry production has changed dramatically since the 2001 crack. The limitations to certain materials due to a rapid increase in costs led jeweler artists to a intensive creative process not only in aesthetic terms, but also in technical aspects related to the need of coming up with innovative substitutes to the imported metals. One of these alterations was the role silver began to play in relation with gold, that was beginning to be replaced. However, a short while after, jewelry artists came with a better idea than leaving aside their “best friend” of all times, gold coupled with steal… This was a new and interesting blend, sort of a reflection of these modern times in which sophistication is not all glossy and shine but avant-garde and edgy. Clearly this being not only an Argentinean trace, but a path walked along frequently in times of crisis. Such was the case of Germany’s jewelry production in war times, when Silver was banned for any activity not related to military purposes; it was then when alpaca was discovered in its entire splendor. Both examples appear in the evolution of the jewelry markets as turning points. Richard Wagner, trend hunter specialist had anticipated these kinds of aesthetic innovations in post crisis Argentina, and so it happened. In many ways the crisis had a positive side for the creative process. For example, materials thought as cheap and cheesy before such as plastic and paper were used creatively, not resting but adding value and edginess. An extra plus these kind of jewels have is that they are not mere experimental products, meant to be kept in the laboratory. These are ready-to-use accessories have several interesting features that should be looked upon carefully. The first thing is that due to the economic restrictions most of these items are produced in what we can define as an artisan manufacture; secondly, and in close relationship with the first one is that these are sort of unique items for the low quantities and one by one work on each of them. In third place we can take in consideration the fact that during a critical situation it’s very common to set other products atop jewelry in terms of consumers’ trends; however it’s also a known fact that the demand for certain types of artistic expressions do not decline for this is a way to keep stimulating some senses as well as a mean to avoid depression at low cost –underground theatre and music, avant-garde designs, street artists…- These kind of jewels fit perfectly those needs. However the crisis is one of the triggers to this new aesthetic and artistic jewelry made from unconventional materials, it’s not the only cause and explanation. Especially if we consider that it has been welcomed warmly in countries that have suffered no crisis whatsoever. Specialists –sociologists, psychologists, art analysts and fashion experts- agree in the fact that we should try to read the jewelry market in historical and cultural terms. They state that before women’s liberation jewelry was an item mainly purchased by men as a gift with a significant economic value that expressed their social and cultural power. However things have changed a lot since then; nowadays women buy their own jewels, and in most of the cases this is not a mean of expressing power, but a fashion item that blends with their clothing style. Alike what has happened in the world of clothing and fashion, the artistic side to the item is very much appreciated. Quality is the key factor in these days. Stated that this is the mainstream trend, it’s important to take notice of an underway that’s growing rapidly. This is the masculine market for jewelry, not for them to buy it for their women, but for them. Italian studies in this field have proven this evolution growing in the past couple of years. Art, quality and functionality are the basic pillars to the jewelry market without doubt. Argentinean artistic jewelers have mastered this craft in the sense of those pillars. These artists-craftsmen and women from the southern country have a special blend of European and Latin American cultures that have appeared as an initial advantage to work in the ever-changing world of aesthetic accessories, which has been proven right and mastered with hard work and an amazing ability to foresee the development in the world of jewelry.