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We sell TOYS from all South America, Argentina to Mexico! Kinder Chocolate eggs an outstanding Italian invention The story of the delicious egg-shaped chocolate begins in the northern area of Italy, more precisely in Piedmont, during the times of the Second World War. The man behind the chocolate was the bright Pietro Ferrero. Ferrero was living in a time of shortage of products due to the international conflict, and so he began to think of alternative products to produce his chocolates and candy, and so he came up with the idea of combining the local hazelnuts with a small portion of imported chocolate, and magic began!! The result was a delightful piece of candy with a novel flavor, and it was christened chiandujot. The success was immediate, not only because they had come up with a new and interesting product, but also because the product was perfect for the market they targeted, nutritional, rich in energy for those harsh war years and produced with mostly local products. Pietro an Giovanni Ferrero were the conceivers of the idea, but the project began to take colossal dimensions when their immediate relatives –brothers and nephews- took upon the challenge of taking the concept to a broader level. During the 1950s Ferrero chocolates expanded throughout Europe. The German branch, was the pioneer example of a trend that would latter take shape in what’s known as the internationalization of the agro-alimentary The 60s would open with a new product, a treasured and delicious one: Nutella. The importance of Ferrero in Europe was doubtless. By 1970, Ferrero and its delicious products were all over the world, having not only modernized the lines of production, but also consolidating the brand all over the world, reaching for the very important trans oceanic markets in the US and Central America. It is at this time, during the late 70s, when the fabulous and delicious Kinder Surprise is conceived and launched internationally. From then on, the growth and development of what began as a witty idea to sort out the problem of wartime shortages has been amazing. Today, Ferrero has branched to over 30 coutnries around the globe, all directed by the Italian central. There are over 17 factories around the planet amongst three are in Latin America, and over 37 representatives. But amongst all Ferrero’s products, there’s one that stands above the rest because of the “revolution” it has caused within the world of candy for children and collectibles: that is the Kinder Surprise, these small, medium and large egg-shaped chocolate are whole in side, containing an orange capsule with a small toy, puzzle or game. When we wanted to know who came up with the idea of the surprise and the chocolate, we found to versions: the first being that it was an idea of Michele Ferrero back in 1974. His line of thought went like this “all children are the same. They like to play; they seek for fun and love. They always love discovering something. They love Chocolate” The other story sais that Heiri Roth, a Swiss Industrial Engineer came up with the concept back in 1972. Divergences about the origin aside, the idea was a success, and small one piece hand made toy collections were specially conceived to be introduced into the eggs. A turning point in the surprises occurred in 1983, when the original one piece toy was substituted by toy parts and instructions, an extra pinch to add to the “game-toy” concept that gave birth to Kinder Surprise. At first, the Kinder Egg toy collections featured cartoon, stories and comic book characters such as Asterix, Mickey Mouse and Robin Hood. In 1986, Ferrero launches its own conceived collection: Happy Froggs. The impact of these characters in the world of collectors from around the globe was immense, and indeed, wasn’t initially part of the plan Ferrero had thought for the surprises, targeting them for children. All in all, today, all over the globe are collectors of all ages who truly treasure the miniature toys. Even more, a couple of years ago, in Rome, a Ferrero/Kinder convetion was held featuring the Italian story of Ferrero. Today, Kinder Surprises Chocolate eggs are consumed in over 60 countries, and it’s estimated that the sales have reach the broad number of over 30 million units. For more information on the Buenos Aires Toy Museum email: Email: admin@frassinetti.com Bob Frassinetti. When you purchase an item at the Buenos Aires Toy Museum all profits are invested in the development of the Museum. When buying a toy from our Toy Museum you're not only buying a bit of the History of Argentina, but also contributing to the conservation of vintage and antiques toys, and to furthering the museum's research project on Argentine toy industries and to rescue valuable items for forget and the pass of time. Thank you for helping us to keep on developing this fantastic project! The Buenos Aires, “Toy Museum Team”. For more information :Email: The Buenos Aires Toy Museum, Bob Frassinetti. Press here to go to the 3D TEST SITE of the Buenos Aires Toy Museum :The Buenos Aires Toy Museum, Argentina. Bob Frassinetti http://www.the-ba-toymuseum.com/